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PRIVACY POLICY

1. General remarks and mandatory information

Data protection

The aim of data protection, and also our objective at WUCATO Marketplace GmbH, is to ensure that personal data is handled in such a way that every data subject’s right to privacy is protected.

In order to achieve this objective, all functions responsible for the processing of personal data must observe applicable EU legislation (EU General Data Protection Regulation (GDPR)) and all national data protection laws.

Personal data may only be collected and processed subject to the GDPR or other applicable laws. The essential underlying principles of the GDPR are:

Lawfulness of processing, fairness of processing, transparency
Limitation of use to specific purposes
Data minimization
Accuracy of data processing
Storage limitation and erasure concepts
Integrity and confidentiality

Other central objectives of WUCATO Marketplace GmbH are to act responsibly when handling personal data, but also to use IT systems and applications in a risk-conscious manner.

Information duties of the controller and rights of the data subject

Name and contact details of the controller and, if applicable, the controller’s deputy

The controller responsible for data processing on this website is:

WUCATO Marketplace GmbH

Feuerseeplatz 14

70176 Stuttgart

Managing directors

Heiko Onnen, Christian Berndt

The controller is the natural person or legal entity which, alone or jointly with others, determines the purposes and means of the processing of personal data (e.g. names, e-mail addresses, etc.).

Contact details of the data protection officer

You can contact our data protection officer at datenschutz@wucato.de.

Purpose of data collection, processing or use

The services that our company provides on this website mainly consist of the following: The operation of an online marketplace for the companies belonging to the Würth Group and for other companies in the field of assembly and fastening technology and related assortments, as well as the provision of related services.

Personal data is collected, processed or used exclusively to fulfill this corporate purpose, to comply with statutory obligations or with the consent of the data subjects.

The company collects, processes and uses personal data exclusively for the preparation and performance of contracts, for legitimate reasons, to comply with statutory obligations or with the consent of the data subject.

Groups of people concerned and related data or data categories

The affected groups of people are

current employees,
former employees,
applicants,
potential customers,
customers,
suppliers,
service providers and
other business partners.

The relevant data includes all personal data which is necessary for the fulfillment of the purpose concerned. A detailed presentation of the types of personal data that are being processed is given in the following.

Legal grounds

The processing of personal data is only lawful if permitted by law, i.e. if there is a legal basis for the processing activity or the data subject has consented to the processing.

Personal data is only processed in our company in accordance with statutory provisions. These generally include,

when consent to the processing of personal data has been given (Article 6 (1a) GDPR),
when personal data has to be processed for the performance or initiation of a contract (Article 6 (1b) EU GDPR),
when personal data has to be processed to comply with legal requirements (Article 6 (1c) EU GDPR),
when personal data is processed on the basis of a legitimate interest or a legitimate interest of a third party (Article 6 (1f) EU GDPR).

Special legal basis of data processing for contracts

WUCATO Marketplace GmbH supplies almost exclusively to professionals. Unless agreed otherwise in individual cases, the legal bases we rely on when processing your personal data for the performance of a contract are as follows:

1. If you are a registered businessperson within the meaning of the German Commercial Code (HGB) or a freelancer, processing your personal data is necessary for the performance of the contract or for the preparatory steps to enter into a contract (Article 6 (1b) EU GDPR); or

2. If you are an employee of a company, e.g. a purchasing agent, processing your personal data is necessary for the purposes of the legitimate interests pursued by WUCATO Marketplace GmbH (Article 6 (1f) EU GDPR). The bases of the legitimate interests of WUCATO Marketplace GmbH – the sale of its goods and services – include, especially, the freedom to conduct a business and choose an occupation.

To improve legibility, the legal bases given above shall be referred to only as “data processing for the performance of a contract” in the following.

Potential recipients of personal data

The potential recipients of personal data include

public authorities if legally required,
service providers and other business partners as far as this is necessary for the purpose in question and allowed or required by a legal provision, or if the data subject has given his/her consent.

Planned data transfer to third countries or international organizations

If the transfer of data to third countries (non-EU countries) or international organizations is required, personal data shall be transferred solely for the purpose of concluding or complying with a contract in compliance with all applicable data protection requirements, provided the interests or rights and freedoms of the data subject do not override these legitimate interests. Should we transfer your data to a third country or an international organization in individual cases, we will provide you all required information.

Time limit for the erasure of data

Personal data will be erased in accordance with the applicable statutory or contractual regulations for data erasure, taking statutory or contractual retention obligations into account. Most of these legal requirements are based on the German Commercial Code (HGB) and the German Fiscal Code (AO). The retention and documentation periods set out in these codes require data controllers to retain data for up to ten years after the end of a business relationship or pre-contractual legal transaction.

Other legal provisions may impose even longer retention periods on data controllers, for instance for the retention of evidence in accordance with statutory limitation periods. The general limitation period is three years. Special limitation periods of up to 30 years or longer may, however, apply in certain situations. Personal data, which is not subject to a legal or contractual retention period or erasure obligation, must be deleted immediately after it is no longer necessary in relation to the purposes for which it was collected or otherwise processed.

Your rights as a data subject (Articles 12 et seq. EU GDPR)

The data subject has various data protection rights. These rights are explained below. The contact details set out above can be used to exercise these rights.

Right of Access (Article 15 EU GDPR), Right to Rectification (Article 16 EU GDPR), Right to Erasure (Article 17 EU GDPR), and Right to Restriction of Processing (Article 18 EU GDPR).

Subject to the applicable legal regulations, you have the right to obtain information, at any time, free of charge, about all your personal data stored by the data controller, its origin, recipients and purpose of storage as well as, where applicable, the right to rectification, erasure or restricted processing of your data.

Right to object (Article 21 EU GDPR)

Every data subject has the right to object to the processing of their personal data on the basis of Article 6 (1f) EU GDPR or for direct marketing purposes. Upon receiving an objection to the processing of your personal data, we will carefully review your objection in each individual case. If your objection to the processing of your personal data requires us to delete your data, we will delete your data in accordance with statutory retention requirements. The objection shall not affect the admissibility of the processing carried out up to the objection.

Obligation to disclose data

Every data subject has the right to know whether the provision of personal data is a statutory or contractual requirement, or a requirement necessary to enter into a contract, as well as whether the data subject is obliged to provide the personal data and what the possible consequences of failure to provide such data would be.

Right to lodge a complaint with the competent supervisory authority

The data subject has the right to lodge a complaint with the competent supervisory authority if the data subject believes that the processing of personal data relating to him or her infringes his or her rights. The responsible supervisory authority for data protection issues is the data protection officer responsible for the federal state in which our company has its registered office. The data subject may also lodge a complaint with a supervisory authority responsible for the data subject’s habitual place of residence or place of the alleged infringement. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Service/Anschriften/Laender/Laender-node.html;jsessionid=56BD747C1AAA8A959917F12D79B92695.intranet242.

Right to data portability

You have the right to have data which we process automatically on the basis of your consent or to perform a contract provided to you or to a third party in a commonly used, machine-readable format. If you request the direct transmission of the data to another controller, this will only be done if it is technically feasible.

Revocation of your consent to data processing

Many data processing operations can only be performed with your consent. You can revoke your consent at any time. All you need to do is send an informal e-mail to this effect to one of the e-mail addresses given above. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.

Use of your data for (direct) marketing purposes

Irrespective of your subscription to our newsletter, we may use your data, and especially your e-mail address, for (direct) marketing purposes. We are only using your data if you have not objected to the use of your data for this purpose. We would like to inform you in this statement, and every other contact, that you can object to the use of your data for (direct) marketing purposes at any time and without incurring any additional costs other than the usual transmission costs at basic rates.

SSL/TLS encryption

This website uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us as the site operator. You can recognize an encrypted connection when you see that the address bar of your browser changes from “http://” to “https://” and when the lock symbol appears in your address bar.

When SSL and/or TSL encryption is activated, the data that you transfer to us cannot be read by third parties.

Automatic logout/time monitoring

To log out of our procurement platform properly, please always select the "Logout" button. You will find it at the top right of the page. If you forget to do so, our system will automatically log you out after 60 minutes of inactivity for security reasons. This is not an error, but merely serves to protect your data.

2. Data collection on our website

Cookies

Some of the websites of WUCATO Marketplace GmbH use what are known as cookies. Cookies help make our website more user-friendly, effective and secure. Cookies are small text files which are placed on your computer and stored by your Internet browser.

You can adjust your browser settings to make sure you are informed about the use of cookies and just allow cookies in individual cases, accept cookies only for certain applications or generally refuse cookies and activate the automatic deletion of cookies when closing your Internet browser. When cookies are deactivated, some of the functions available on this website may no longer work properly.

We process cookies for the performance of contracts, wherever they are necessary for electronic communication processes or the provision of our services (e.g. shopping cart function). WUCATO Marketplace GmbH uses these cookies primarily to process your orders on the platform. The storage of any other cookies (e.g. cookies to analyze your browsing behavior) is treated separately in this privacy policy and processing is subject to your prior consent.

For an overview of active cookies, please refer to this page: Cookie Policy. In addition, here the cookie settings can be changed at any time.

"Do Not Track" settings

You can also control the storage of cookies by adjusting the "Do Not Track" (DNT) settings in your Internet browser. Depending on the browser, DNT is available as a setting in the program settings or as a plug-in or add-on. By enabling this setting, the browser signals that you do not wish for your browsing behavior to be tracked by these tools without your express consent. If the setting is enabled, the tracking features of our tools will be anonymized. Please note that different Internet browsers may require different settings to enable DNT.

Server log files

When visiting our website, we process information in so-called server log files, which your browser transmits to us automatically. The purpose of the processing is the correct displaying of our Internet presence and ensuring the secure operation of our website.

Categories of processed data

The following categories of personal data are processed for the abovementioned purposes:

Type and version of browser
Operating system used
Referrer URL
Host name of the accessing computer
Time of the server request
IP address

This data is not combined with other data sources.

Legal basis

The basis for data processing is Article 6 (1f) EU GDPR, the legitimate interest of the website operator in presenting the website correctly and ensuring its secure operation.

Retention periods

The data processed in connection with the collection of server log files is stored as long as required for their specific purposes.

Contact form

When you send us an inquiry through the contact form, your data from the inquiry form, including any contact data provided by you, will be stored by us in order to process your inquiry and answer any follow-up questions.

Categories of personal data

The following categories of personal data are processed when an inquiry is sent through the contact form:

Your inquiry
Name
e-mail address
Company
Telephone number

Legal basis

The data that you entered in the contact form is processed on the basis of our legitimate interest in providing our customers with a simple way of communicating with us and improving our customer service (Article 6 (1f) EU GDPR) as well as for the performance of a contract. You can add voluntary information to the required mandatory information. The legal basis for the processing of such data is your consent in accordance with Article 6 (1a) EU GDPR. Processing the data contained in your voluntary information serves to improve our service and provide you with a more extensive customer experience. You can withdraw your consent to the processing of the data you have provided voluntarily at any time. The contact details set out above can be used to revoke your consent.

Retention periods

We will store the data you have entered in the contact form until you request the erasure of the data or the purpose of the data storage is no longer applicable (e.g. after your inquiry has been processed). Statutory retentions periods may apply.

Use of your data in connection with registration

You need to register to use Wucato. We process your data (first and last name, company, address, VAT ID, number of employees, telephone number, e-mail, user name) for this purpose. This data is necessary to process your registration, meaning that it serves the purpose of initiating and performing contracts.

Unless agreed otherwise in individual cases, the legal bases we rely on when processing your personal data for the performance of a contract are as follows:

1. If you are a registered businessperson within the meaning of the German Commercial Code (HGB) or a freelancer, Article 6 (1b) EU GDPR, the processing of data for the performance of the contract or for the preparatory steps to enter into a contract; or

2. If you are an employee of a company, Article 6 (1f) EU GDPR, the legitimate interests pursued by Wucato. The bases of the legitimate interests—the sale of its goods and services—include, but are not limited to, the freedom to conduct a business and choose an occupation within the EU.

Transmission of your data to partner companies on our platform

When you register on our platform, we offer you the option to share your profile with our partner companies. This enables that our partner companies can support you directly on our platform.

Categories of personal data processed

If you consent to processing, the following categories of personal data will be shared with our partner companies:

Salutation
Name
Email address
Telephone number

Purposes and legal basis of processing

The data is processed so enable our partner companies to support you directly on our platform. Processing for these purposes is based on Article 6(1a) GDPR, your consent. You can revoke your consent at any time. To revoke your consent, please reach out to the abovementioned contacts. Your withdrawal of consent does not affect the lawfulness of processing based on your consent before its withdrawal.

Recipient

Recipient company name/categories of recipients

Würth IT GmbH

Address/country

Industriepark Würth, Drillberg 6, 97980 Bad Mergentheim, Deutschland

Processing

Auslagerung der IT-Systeme in das Rechenzentrum der Würth IT GmbH

Recipient company name/categories of recipients

Partner companies (sector/product category/etc.: tools, electronics, connection technology, workwear)

Address/country

Processing

Retention period

The data collected will be stored by the partner companies for as long as you have a business relationship with us. Once the business relationship is terminated, your data will be erased. This shall not affect statutory retention periods.

Need to provide data/consequences of failure to provide data

You are under no statutory or contractual obligation to consent to processing. If you do not consent, we unfortunately cannot enable our partner companies to support you directly on our platform.

Use of your data for orders placed via Wucato

If you want to place orders via Wucato, it is necessary that you provide the personal data concerning you that we need to process your order for the conclusion of the contract. Mandatory information required for the execution of contracts is marked separately. We process the data you provide to process your order. If you have ordered goods from our suppliers as part of your order, the order information will be transmitted to the supplier concerned so that the order can be processed (the legal basis is Article 6 (1b) EU GDPR).

You can also provide further personal data on a voluntary basis. The legal basis for the processing of such data is your consent in accordance with Article 6 (1a) EU GDPR. The processing of the voluntary information serves to help us improve our service for you. You can withdraw your consent to the processing of the data you have provided voluntarily at any time. To revoke your consent, please reach out to the above contact.

If personal data is transmitted to a supplier in the context of your order, the supplier is responsible for processing your data.

Use of your data when receiving our newsletter

Should you wish to receive the newsletter offered on our website, we need an e-mail address from you along with information allowing us to verify that you are the owner of the e-mail address given and that you agree to receiving our newsletter. Any additional data is collected on a voluntary basis only. We only use this data to send the requested information and do not pass it on to third parties.

The data entered in the newsletter registration form will be processed exclusively on the basis of your consent (Article 6 (1a) EU GDPR). You can revoke consent to the storage of your data and e-mail address as well as their use for sending the newsletter at any time, e.g. through the "unsubscribe" link in the newsletter. Your withdrawal of consent does not affect the lawfulness of processing based on your consent before its withdrawal.

The data provided when registering for the newsletter will be used to distribute the newsletter until such time as you cancel your subscription, when said data will be deleted. Data retained for other purposes (e.g. e-mail address for the registration remain unaffected.)

Newsletter distribution through Inxmail

This website uses Inxmail to send newsletters. The provider is Inxmail GmbH, Wentzingerstr. 17, 79106 Freiburg, Germany.

Inxmail is a newsletter distribution service for the organization and analysis of newsletter marketing. The data you enter for the purpose of subscribing to our newsletter will be stored on Inxmail's servers in Germany.

If you do not want Inxmail to analyze your data, you need to unsubscribe from the newsletter in question. We provide an unsubscribe link in every newsletter we send out.

Data analytics through Inxmail

For analysis purposes, e-mails sent with Inxmail contain a so-called "tracking pixel"" that connects to Inxmail's servers when the e-mail is opened. This allows us to determine if a newsletter message has been opened.

Inxmail can also help us determine whether and which links are clicked on in the newsletter message. All links in the e-mail are so-called tracking links with which your clicks can be counted.

For more information on the analysis functions of Inxmail, click on the following link: https://www.inxmail.de/loesungen/e-mail-marketing/reports

Legal basis

This data is processed on the basis of your consent (Article 6 (1a) EU GDPR). You can revoke your consent at any time. Your withdrawal of consent does not affect the lawfulness of processing based on your consent before its withdrawal.

Retention periods

The data provided when registering for the newsletter will be used to distribute the newsletter until such time as you cancel your subscription, when said data will be deleted from our servers and those of Inxmail. Data we have stored for other purposes (e.g. e-mail addresses for the members area) remains unaffected.

Conclusion of a data processing agreement

We have concluded a data processing agreement with Inxmail to ensure that Inxmail protects the personal data of our customers and does not disclose any personal data to third parties.

Online portal for applicants

When jobs are advertised or applicants submit speculative applications, we collect and process our applicants’ personal data through our job portal. The applicant's name and e-mail address are collected as part of the registration process for the job portal. After registering, the access details required to create an applicant profile are sent out to the applicant by e-mail. The information provided by the applicant in the profile is processed for the purpose of completing the recruitment process.

Applicant data is processed on the legal basis set out in Article 88 EU GDPR and § 26 BDSG.

If the application is not considered or rejected in the course of the recruitment process, all application documents will be deleted automatically no later than six months after the application has been turned down unless further retention is necessary on the basis of other legitimate interests of the data controller.

Any consideration of the applicant’s profile for future job openings is subject to the applicant’s prior consent.

In this case, the continued storage and processing of the applicant’s data is based on Article 6 (1a) EU GDPR.

Applicants can withdraw their applications at any time. After withdrawal of an application, all application documents are deleted without delay.

Participation in competitions

In cases involving competitions, we use your data to notify you of prizes (Article 6 (1b) EU GDPR) and advertise our offering by post (Article 6 (1f) EU GDPR) or by e-mail with your consent (Article 6 (1a) EU GDPR). Detailed information can be found in our terms and conditions of participation for the competition concerned.

Microsoft Bookings

We use the Microsoft Bookings service to make appointments for a consultation. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18 D18 P521 (hereinafter: "Microsoft").

The connection to the service is only established if you actually make an appointment using the online booking function via a link or button on our website, in an e-mail or in the newsletter. For the appointment arrangement, your entries from the appointment arrangement form are transferred to Microsoft. You can find further information on the handling of your data in Microsoft's privacy policy: https://privacy.microsoft.com/de-de/privacystatement

You are not obliged to use Microsoft Bookings to arrange appointments for a consultation. If you do not wish to use the service, please use another of the contact options provided to make an appointment.

The legal basis for this processing, the mandatory data, is Article 6 (1b) EU GDPR, implementation of a pre-contractual measure. The processing of the data voluntarily provided by you takes place on the basis of Article 6 (1f) EU GDPR. Thereafter, processing that is necessary to safeguard our legitimate interests is permitted. Our legitimate interest is to have contact with you, our customers, to improve our quality of advice and to be able to contact you more easily in case of any queries.

The collected data will be stored by us only as long as it is necessary for the processing of your inquiry as well as for the contact with you. After that they will be deleted.

3. Analytics tools and advertising

Web statistics with Google Analytics

This website uses features from the web analytics service Google Analytics for the statistical analysis of website user behavior. These features are provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. We have concluded a data processing agreement with Google. The use of Google Analytics may result in the transmission of personal data to the servers of Google LLC. in the USA. Google LLC. has concluded standard contractual clauses, as published by the European Commission, with us for the transmission of personal data to Google LLC. based in the USA. These standard contractual clauses can be viewed here: https://privacy.google.com/businesses/processorterms/.

IP anonymization

We have enabled the IP anonymization function on this website. As a result, Google shortens your IP address within the member states of the European Union or in other member states of the European Economic Area before transmitting data to the USA. Only under exceptional circumstances is the complete IP address transmitted to a Google server in the United States and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity, and providing other services relating to website activity and Internet usage for the website operator.

Demographics tracking in Google Analytics

We are also using the “Demographics” feature of Google Analytics. This allows us to generate reports on the age, gender, and interests of site visitors. This data is collected from interest-based advertising from Google and third-party visitor data. This data cannot be attributed to a specific person. You can disable this feature at any time by adjusting the ads settings in your Google account or by objecting to the collection of your data by Google Analytics by adapting your cookie preferences here.

For more information on Google Analytics and Google’s privacy policy, please visit:

https://policies.google.com/privacy?hl=en (General Google privacy policy)

https://support.google.com/analytics/answer/6004245?hl=en (Data privacy in Google Analytics)

https://policies.google.com/terms?hl=en#toc-software (Terms of Google services)

https://policies.google.com/technologies/cookies?hl=en (How Google uses cookies)

Legal basis

Google Analytics is used for the statistical analysis of our website on the basis of your consent in compliance with Article 6 (1a) EU GDPR.

You can prevent the use of cookies by not consenting to the use of cookies. However, please note that by doing so, you may not be able to use all of the features on this website.

If you do not agree to your data being stored and used, you can adapt your cookie preferences here. Your opt-out decision will be stored in a cookie. If you delete your cookies, this will also delete your opt-out cookie. The next time you visit our site, you will be asked again whether cookies may be used for web analytics purposes.

Google Analytics remarketing

Our websites use Google Analytics’ remarketing features along with the cross-device features from Google Ads and Google DoubleClick. These features are provided by Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin 4, Ireland.

This function makes it possible to link the advertising target groups created using Google Analytics remarketing with the cross-device features from Google Ads and Google DoubleClick. In doing so, interest-based, personalized advertising messages created based on your earlier browsing behavior on one end device (e.g., smartphone) can also be displayed on another one of your devices (e.g., tablet or PC).

If you have already given your consent to Google, Google links your website and app browser histories with your Google account for this purpose. This makes it possible to display the same personalized advertising messages on every device on which you are signed on with your Google account.

To support this feature, Google Analytics collects Google authenticated user IDs that are temporarily linked to our Google Analytics data to define and create cross-device ad targeting.

You can permanently object to cross-device remarketing/targeting by disabling personalized advertising in your Google Account by following this link: https://www.google.com/settings/ads/onweb/.

All data collected is only compiled in your Google account with your consent, which you can provide to or revoke from Google (Article 6 (1a) EU GDPR). Any data collection activities that are not compiled in your Google account (e.g., because you do not have a Google account or have objected to the collection) are based on Article 6 (1f) EU GDPR. The legitimate interest arises from the fact that the website operator has an interest in anonymous analysis of website visitors for advertising purposes.

Further information and the data protection regulations can be found in Google's privacy policy at:

https://www.google.com/policies/technologies/ads/.

Google Data Studio

We use an additional data management tool called Google Data Studio to visually create custom reports and interactive dynamic dashboards for our users. We use data from Google Analytics. The web tool does not require a local application and can be started via the web. Access is via a browser, the data sources are connected directly via Google Data Studio. Further information on using Google Data Studio can be found at: https://support.google.com/datastudio/answer/6283323?hl=en

In the course of using Google Data Studio, personal data may be transferred to countries outside the EU/EEA, in particular to the USA. In order to be able to ensure adequate protection of your personal data in the event that personal data is transferred to such so-called third countries, we have concluded so-called EU-US standard contractual clauses with Google.

The legal basis for the use is your explicit consent, Article 6 (1a) EU GDPR. You can revoke this consent for the future at any time by deactivating the cookies in your browser settings.

Google Optimize

We use Google Analytics data for purposes of improving areas of our website and ensuring that our marketing efforts are a better match for potential user interests. These features are provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland;

The legal basis for the use is your explicit consent, Article 6 (1a) EU GDPR. You can revoke this consent for the future at any time by deactivating the cookies in your browser settings.

Website: https://optimize.google.com;

Opt-out: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=en,

Settings for displaying advertisements: https://adssettings.google.com/authenticated.

Google Tag Manager

We use Google Tag Manager. This service is used to manage website tags via a web interface. Google Tag Manager is used solely to create these tags. No cookies are set and no personal data is collected. Google Tag Manager triggers other tags that may collect data. Google Tag Manager does not access this data.

For more information on Google Tag Manager, please visit: http://www.google.com/tagmanager/use-policy.html

Würth Web Analytics

To analyze the use of our platform and optimize our website design, we use functions of the Würth Web Analytics service based on the open source software Matomo/Piwik.

The Würth Web Analytics tool uses "Cookies". Cookies are text files stored on your computer that make it possible to analyze how you use the website. The information generated by cookies regarding the use of our website is stored on our server.

Würth Web Analytics and personalization

Legal basis

Würth web analytics is used for the statistical analysis of our website on the basis of your consent in compliance with Article 6 (1a) EU GDPR.

You can prevent the storage of cookies by not consenting to the use of cookies. However, please note that by doing so, you may not be able to use all of the features on this website. If consent is not given, Würth Web Analytics nevertheless remains active in anonymous form. This means that data that is processed is not associated with your customer number.

If you do not, or no longer, agree with the storage and usage of your data you can revoke your consent to storage and processing here. Your opt-out decision will be stored in a cookie. If you delete your cookies, this will also delete your opt-out cookie. The next time you visit our site, you will be asked again whether cookies may be used for web analytics purposes.

IP anonymization

We have enabled the IP anonymization function for this tool. This means that Würth truncates your IP address. We use this information to evaluate your use of the website, compile reports on website activity, and provide other services related to the use of the website.

Bing Ads

We use Bing Ads, a program provided by Microsoft Corporation (hereinafter “Microsoft”), for universal event tracking (UET), remarketing and tracking conversions. A cookie is set on your computer for this purpose when you access our website via Bing or Yahoo. Bing Ads stores information regarding the use of our website, i.e. the sites you visit, in this text file for 180 days, after which this data is deleted. This information includes the URL of the website visited, the URL of the previous website, and your IP address, among other things. By using the remarketing feature, we can provide you with special personalized offers the next time you perform a search on one of the search engines mentioned above.

If you do not agree to the collection of this information, you can disable these cookies in your browser settings. This may result in some of the functions on this website not working properly. In addition, Microsoft may be able to track your user behavior across multiple electronic devices through cross-device tracking, enabling Microsoft to display personalized advertising on or in Microsoft Web pages and apps. You can disable this tracking at https://choice.microsoft.com/en-GB/opt-out.

For more information on Bing’s analytics services, please visit the Bing Ads website (https://help.bingads.microsoft.com/#apex/3/en/53056/2). Please refer to the following link for Microsoft’s privacy statement regarding the use of the data they collect: https://privacy.microsoft.com/en-GB/privacystatement/.

Our website uses LinkedIn Conversion Tracking provided by LinkedIn Corporation (LinkedIn Corporation, 2029 Stierlin Court, Mountain View, California 94043, USA, hereinafter “LinkedIn”) to measure conversions.

We use LinkedIn Conversion Tracking to analyze and constantly improve the utilization of our website. Thanks to the statistics obtained, we can improve our offering, making it more interesting for you, our customer. LinkedIn Conversion Tracking is used on the basis of your consent in compliance with Article 6 (1a) EU GDPR. You can withdraw your consent to the use of LinkedIn Conversion Tracking at any time by changing your settings here.

The LinkedIn Insight Tag makes it possible to track the behavior of visitors to a particular provider’s website after they have been forwarded to that website by clicking on a LinkedIn advertisement. This allows us to evaluate the effectiveness of LinkedIn advertisements for statistical and market research purposes and optimize future advertising campaigns. The LinkedIn Insight Tag helps LinkedIn collect data on website visits, including the URL, referring URL, IP address, device and browser characteristics (user agent) and time stamp. This data is encrypted, IP addresses are shortened and direct member IDs are removed within seven days in order to pseudonymize the data. The remaining pseudonymized data is deleted within 90 days.

The collected data remain anonymous for us as the operator of the website; we are not able to determine the identity of the users. However, LinkedIn stores and processes the data, linking the information to the corresponding user profile so that LinkedIn can use the data for its own advertising purposes in accordance with LinkedIn’s data use policy. This allows LinkedIn to place advertisements both on LinkedIn pages and outside of LinkedIn. We as the website operator cannot influence the use of this data.

Please refer to LinkedIn’s privacy policy for further information on protecting your personal privacy: http://www.linkedin.com/legal/privacy-policy.

LinkedIn members have the choice to object to LinkedIn Conversion Tracking and to opt-out of and delete cookies at https://www.linkedin.com/psettings/advertising/ or to deactivate the use of demographic information. LinkedIn does not share any personal data with the website owner, providing only summarized reports on the website’s target group and the effectiveness of advertisements. LinkedIn also offers retargeting of website visitors, allowing the website owner to retarget website visitors with targeted ad content outside their own website without being able to identify the member. LinkedIn members can control the use of their personal data for advertising purposes in their account settings.

For further information on the LinkedIn marketing and tracking solutions used, please refer to the LinkedIn website: https://www.linkedin.com/help/lms/answer/87080/linkedin-marketing-solutions-and-the-general-data-protection-regulation-gdpr-?lang=en

4. Plugins and tools

Efficiency calculator

You can use our efficiency calculator to calculate how much you could save in procurement by using WUCATO after entering only a few details.

Categories of personal data

When you use our efficiency calculator, the following categories of personal data are processed:

e-mail address
Company

Legal basis

The data entered in the efficiency calculator will be processed exclusively on the basis of your consent (Article 6 (1a) EU GDPR). You can revoke your consent to the storage of the data, the e-mail address and its use for contact initiated by the sales team at any time. To revoke your consent, please reach out to the above contact. Your withdrawal of consent does not affect the lawfulness of processing based on your consent before its withdrawal.

Your other entries are also processed on the basis of Article 6 (1f) EU GDPR. We have a legitimate interest in improving our service and providing you with a more extensive customer experience.

Retention periods

The data you enter in the efficiency calculator will be retained for the duration of your business relationship with us or until you request the deletion of your data, subject to the applicable statutory retention periods.

Userlane

Our website uses Userlane to support your use of the website and provide help through step-by-step guides. This service is provided by Userlane GmbH, Georgenstr. 39, 80779 Munich.

We store cookies to analyze the use and target the content of Userlane services. This information is transmitted to and stored on a Userlane server on our behalf. The IP address transmitted by the browser is not linked to any other data provided by Userlane.

Legal basis

The use of Userlane in our web application is based on your consent in accordance with Article 6 (1a) EU GDPR. You can withdraw your consent at any time by adjusting your cookie settings for this website. You can control the storage of cookies by changing the cookie settings in your Internet browser (e.g. by changing the "Do Not Track" settings of your browser or using a browser add-on). For more information on data protection at Userlane, please visit: https://www.userlane.com/privacy.

Retention periods

The data processed in connection with Userlane services is stored as long as required for the specific purpose or until you withdraw your consent.

Loadbee

We use the loadbee platform to display high-quality product information on our website. The loadbee platform is operated by loadbee GmbH, Nikolaus-Otto-Str. 13, 70771 Leinfelden-Echterdingen, Germany.

When you access a page on our website that is provided using the loadbee platform, a connection is established to loadbee's servers in order to display the corresponding product information to you. Your IP address is forwarded to loadbee for the purposes of this communication. loadbee uses your IP address exclusively to provide the product information. Once the product information has been displayed, your IP address is deleted again by loadbee; loadbee does not store personal data permanently. loadbee only forwards your IP address to technology companies that support loadbee in the provision of product information.

YouTube

We have embedded YouTube videos in our online services, which are stored on www.youtube.com and can be played directly from our website. These features are provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. The use of YouTube may result in the transmission of personal data to the servers of Google LLC. in the USA. Google LLC. has concluded standard contractual clauses, as published by the European Commission, with us for the transmission of personal data to Google LLC. based in the USA. These standard contractual clauses can be viewed here: https://privacy.google.com/businesses/processorterms/.

The YouTube videos on our website are all embedded in “privacy-enhanced mode”, i.e. no user data about you is sent to YouTube as long as you do not interact with these videos. No data is transferred until you play a video. We have no influence over this data transfer. Before any data is transmitted, you will be notified again that your data will be transferred to YouTube when you play a video. Your data will be transferred to YouTube regardless of whether you are signed into a YouTube user account or not. If you are signed into your Google account, your data will be linked directly to your account.

If you do not wish to be linked to your YouTube profile, you have to log out of your Google account before playing a video. YouTube stores your data as a user profile and uses that information for the purposes of advertising, market research and/or designing its website to meet users’ needs. You have the right to object to the creation of these user profiles; to do so, please send your request to YouTube.

Data is processed by WUCATO Marketplace GmbH on the basis of your consent in accordance with Article 6 (1a) EU GDPR. You can revoke your consent at any time. Your withdrawal of consent does not affect the lawfulness of processing based on your consent before its withdrawal.

For more information on YouTube and Google’s privacy policy, please visit:

https://policies.google.com/privacy?hl=en (General Google privacy policy)

https://policies.google.com/terms?hl=en#toc-software (Terms of Google services)

https://www.youtube.com/static?gl=DE&template=terms&hl=de (YouTube Terms of Service)

Google Maps

We use services of Google Maps on this website to display interactive maps directly on the website, allowing you to use convenient features of the map function. These features are provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. The use of Google Maps may result in the transmission of personal data to the servers of Google LLC. in the USA. Google LLC. has concluded standard contractual clauses, as published by the European Commission, with us for the transmission of personal data to Google LLC. based in the USA. These standard contractual clauses can be viewed here: https://privacy.google.com/businesses/processorterms/.

When you visit this website, Google receives information that you have accessed this subpage of our website. Your data will be transferred to Google regardless of whether you are signed into a Google user account or not. If you are signed into your Google account, your data will be linked directly to your account. If you do not wish to be linked to your Google profile, you have to log out of your Google account before viewing a map. Google stores your data as a user profile and uses that information for the purposes of advertising, market research and/or designing its website to meet users’ needs. This type of analysis is carried out in particular (even for users who are not logged in) in order to provide tailored advertising. You have the right to object to the creation of these user profiles; to do so, please send your request to Google.

Data is processed by WUCATO on the basis of your consent in accordance with Article 6 (1a) EU GDPR. You can revoke your consent at any time. Your withdrawal of consent does not affect the lawfulness of processing based on your consent before its withdrawal.

For more information on Google Maps and Google’s privacy policy, please visit:

https://policies.google.com/privacy?hl=en (General Google privacy policy)

https://policies.google.com/terms?hl=en#toc-software (Terms of Google services)

Friendly Captcha

We use Friendly Captcha (hereinafter "Friendly Captcha") on our website. This tool is provided by Friendly Captcha GmbH, Am Anger 3-5, 82237 Woerthsee, Germany.

Friendly Captcha is used to check whether the data entered on our website (e.g. on a contact form) has been entered by a human or by an automated program. To do this, Friendly Captcha analyses the behavior of the website visitor based on various characteristics. Friendly Captcha processes various information for analysis (e.g. anonymized IP address, referrer, time of the visit, etc.). For more information please visit: https://friendlycaptcha.com/legal/privacy-end-users/

The data is processed on the basis of Art. 6 (1f) GDPR. The website operator has a legitimate interest in protecting its website against spam and other types of automated abuse.

Conclusion of a data processing agreement

We have concluded a data processing agreement with the Friendly Captcha GmbH in accordance with Art. 28 (3) GDPR to ensure that the Friendly Captcha GmbH protects the personal data of our customers and does not disclose any personal data to third parties.

5. Social networks

Our website features links to the social media platforms LinkedIn and Xing. These links are established via a corresponding icon on our website which features the logo of the social media platform concerned, and behind which a corresponding link to our social media page is hidden.

Our links to social media services do not transmit any data from you to these services. These are normal hyperlinks which do not transmit any data on a regular basis. If you click on the link, you will be redirected directly to our social media page on the social media service concerned. Data is only transmitted if you are logged in to your user account for the corresponding social media service. You can then link or share content from our websites directly with the social media service. The social media service might be informed of which content you have viewed on our websites.

The parties responsible for the social media services linked by us are exclusively:

for LinkedIn and its website, the LinkedIn Corporation, 2029 Stierlin Court, Mountain View, California 94043, USA ("LinkedIn") Website: https://www.linkedin.com/Privacy policy http://www.linkedin.com/legal/privacy-policy.

For Xing and its website, XING AG, Dammtorstrasse 29-32, 20354 Hamburg, Germany, Privacy policy: https://privacy.xing.com/en.

For more information about the purpose and scope of data collection and the further processing and use of your data by the social media service concerned, please refer to the privacy policy of the service in question. These policies are available on the Internet.

The social media services mentioned also provide, among other things, information regarding configuring settings to protect your privacy and about your further rights regarding the collection, processing and use of your data by the social media service concerned.

You yourself are responsible for data transmission to the aforementioned social network services, as you take action yourself by logging into your social network account and following the link in question, initiating the subsequent data processing by the social network service concerned.

6. External links to suppliers’ media servers

The website contains what are known as "external links" to the media servers of the suppliers listed. Safety data sheets, catalog pages and other product-specific information are stored on these media servers. If you use these links, you will be redirected to the media servers of the providers and any corresponding user information will be passed on.

7. Data collection in the Würth Supplier Portal - connect

The Würth Supplier Portal - connect is a WebEDI solution used as a supplier portal, the use of which is subject to a separately concluded usage agreement. The provider is Würth IT GmbH, Industriepark Würth, Drillberg 6, 97980 Bad Mergentheim, Germany. We concluded an agreement with Würth IT on data processing in accordance with Art. 28 GDPR.

You can find the related privacy statement here.

8. Disclaimer

The privacy statement of WUCATO Marketplace GmbH does not apply to applications, products, services, websites or social media functions of third-party providers that can be reached through links we offer for information purposes. When using these links, you leave the website of WUCATO Marketplace GmbH, resulting in the possibility that information about you may be collected or passed on by third parties. WUCATO Marketplace GmbH has no influence whatsoever over the websites of third parties and makes no recommendations or warranties regarding these websites or their data protection practices. We therefore encourage you to read and review the privacy policies of any websites you interact with very closely before allowing them to collect, process and use your personal data.